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A small yet advanced nation, Uruguayans are quick to adopt new technologies while valuing traditional customs. Uruguay boasts one of the highest internet penetration rates in Latin America, facilitating rapid growth in e-commerce and digital services. Digital payment methods, including e-wallets and mobile banking, are becoming increasingly popular, coexisting with traditional cash transactions. The country’s strong tech infrastructure and supportive government policies foster a thriving startup ecosystem, making Uruguay a notable player in the region’s digital economy.