Success Cases

Real results from businesses that trust us—seamless, secure, and efficient cross-border payments in action

Coda + Bamboo:
Unlocking Growth in Colombia’s Gaming Market through Local Payments

Empowering gamers with access to local payment methods and boosting Coda’s market share in one of Latin America’s most mature iGaming markets.

Colombia is not just another emerging market—it stands out as one of Latin America’s most advanced and well-regulated iGaming ecosystems. With a pioneering legal framework in place since 2017 and nearly 9 million mobile gamers (projected to reach 11 million by 2025), the country represents a major growth opportunity for publishers

To fully capture this potential, Coda partnered with Bamboo to broaden its payment offerings by integrating Nequi, Colombia’s most widely used digital wallet.

A transformative journey

Coda’s journey in Colombia shows what happens when global ambition meets local understanding. With the right partner, small shifts can lead to big impact.

The Challenge

As part of its expansion across Latin America, Coda identified Colombia as a key growth market. With a fast-growing mobile gaming population and a well-regulated iGaming environment, the opportunity was clear.

However, the payment landscape in Colombia is unique. While traditional methods like credit and debit cards were part of Coda’s existing setup, these options didn’t fully match the preferences of the local, mobile-first audience, many of whom rely on digital wallets and alternative payment methods.

To increase market penetration and better serve Colombian users, Coda needed to complement its payment offering with local methods that resonated with gamers’ everyday habits without compromising on speed, reliability, or compliance.

The Solution

Bamboo offered a tailored and compliant solution fast-tracking Nequi integration through a secure API. Bamboo’s local team provided hands-on support, ensuring the payment experience met both user expectations and regulatory standards.

Nequi, being familiar, instant, and accessible to millions of Colombians, became the centerpiece of Coda’s renewed local payments strategy.

The Outcomes

Nequi quickly emerged as the leading payment method. Meanwhile, Coda’s wallet TPV saw significant growth alongside a strong increase in overall volume, all while enhancing the user experience and cutting operational costs.

❝ Bamboo has been a reliable partner for us in Colombia. Their commitment to customer satisfaction and ongoing support has helped us grow our presence in the country. ❞

Aimun Baloch

Director Payment Partnerships

Looking ahead:

With Colombia positioned as a regional benchmark in iGaming, Coda’s success provides a roadmap for future expansion across similarly regulated markets. While additional rollouts are still in discussion, this partnership proves how local payment integration can become a strategic growth lever in complex and competitive markets.

Sources: iGaming & Statista