A country with a rich cultural heritage and diverse regional needs, Peruvians are increasingly embracing technology while maintaining traditional practices. Urban centers like Lima lead in e-commerce adoption, driven by young, tech-savvy consumers, while rural areas still rely on conventional commerce. Digital payment methods, including mobile banking and e-wallets, are emerging alongside a strong preference for cash payments. Despite challenges such as logistical issues and digital literacy gaps, Peru’s e-commerce landscape is set for significant growth, supported by both government initiatives and private sector investments in digital infrastructure.