Last week, Amsterdam became the global capital of fintech, hosting over 8,000 attendees from 90+ countries, 350+ speakers, and 500+ exhibitors at Money20/20 Europe 2025. As an official sponsor, Bamboo was right in the middle of it, sharing ideas, creating new connections and showing how we make cross-border payments in Latin America simpler for global companies.
We hosted a booth right in one of the busiest and most visible areas of the venue, where our team welcomed current clients, future partners and curious attendees from across the globe. It was a space not just to showcase our platform, but to have real conversations about the challenges and opportunities of operating in Latin America.
Representing Bamboo on the ground were Marcelo Perez (CEO), María José Cabrera (COO), Greg Cornwell (GM of Partnerships), Agustín Jasidakis (Sr. Business Development Manager), and Erica Chejanovsky (Sr. Business Development Manager). Over three busy days, our team met with partners, prospects and fellow innovators ready to grow in emerging markets.
Cross-border payments: center stage and closer to home
One thing was clear as we walked the floor at Money20/20: cross-border payments are no longer a niche topic. More and more global companies (especially from Asia and Europe) are turning their focus to how money moves across borders, and how to do it faster, cheaper and with fewer barriers.
This came through strongly in the conversations we had at our booth. Several financial institutions approached us looking for payout infrastructure in Latin America. Their clients (merchants operating globally) want to send funds from Europe, the US, or Asia and have them arrive quickly, cost-efficiently and in local currency. It’s a challenge that’s familiar to us and one we’re already solving across multiple markets.
We also spoke with several gaming companies exploring expansion into Latin America. Many admitted that while they had strong go-to-market strategies, they lacked clarity around how consumers in LatAm actually pay. We shared insights from our experience with clients, showing how alternative payment methods like Nequi or Yape play a key role in user acquisition and retention for this vertical.
Another topic that sparked interest was Argentina, a market full of complexity and opportunity. We discussed use cases where Bamboo enables B2B collections in ARS, handles currency conversion and ensures funds are successfully routed abroad. It’s a clear example of how our local-first, compliance-focused approach delivers real-world value in high-friction markets.
In short, the momentum behind cross-border payments isn’t just theoretical, it’s real and it’s moving fast. And at Bamboo, we’re not just following the trend, we’re helping shape it.
Beyond business
And of course (beyond all the panels and pitches) what made this experience so memorable were the people. The chats over coffee, the unexpected intros, the laughs in between meetings.
We even handed out some fun Bamboo swag (if you got one of our tote bags, you know 😉) and made time for a bit of team bonding along the way.
Because in the end, it’s not just about being there. It’s about connecting.
See you in Vegas
Next stop: Money20/20 USA in Las Vegas this October.
If Amsterdam showed us where the industry is headed, Vegas will be the space to deepen relationships and double down on what works.
To everyone who visited our booth or took a moment to talk with our team: thank you. Let’s keep building together.
Until next time!
